Despite the one-man-show concept of a small business, should these biz owners regard their businesses is a narrow light so much so that it stands to jeopardize the future of their growth?
Don’t be one of those people who think that, just because their business serves locals, they don’t need a website or don’t need to promote their websites on the Internet. You’ll be missing out on a lot if you don’t promote your small business website in the Internet arena…and I am telling you why in this article. While it’s true that there is no immediate need for your small business website to reach a large audience at that point in time, here are a couple of things you might want to consider.
Your business is small now but will it be small forever?
When I came up with the idea of a bigger website, a blog and the possibility of posting articles on relevant subjects for a client of mine, this is what she said to me, “Oh, but mine is just such a small business! I don’t need all of that….and furthermore, all I have is this small little corner in the middle of no where and stuff like that”, she laughs off my idea. You would think that it’s probably a budget idea but I know for a fact that it’s not because she’s rolling around in dough while all of us out here are rolling around begging for them. The problem wasn’t money, the problem was, she felt that it was too small to warrant web presence! No business is too small to be deserving of a website or blog of their own! If a baby or a pet dog is deserving of a website or blog of its own, much less a small business!
E-commerce is always an option
With the convenience of being able to shop online catching on, some people start off their websites with complete e-commerce capabilities without planning ahead the how, when, where, who and why of everything. While it’s not wrong for business owners to do that, if you’re a small business with an equally small budget, you can probably hold the whole infrastructure thing until a little later. But eventually, I would say, you would want to explore the e-commerce side of things! For instance, one fine day, you might have a couple of customers who loved your hand-made bags so much that they recommended your bags to their cousins who lived on another side of the country. And you’d be thinking to yourself, “Oh damn! If I had that e-commerce thing set up, this would have been a no-brainer”. Yes, you’re right about that.
Optimize your website for the local market
Now, here’s the funny thing! People think that the moment you say SEARCH ENGINE OPTIMIZATION, it often mean worldwide marketing, everyone’s going to know your name (and the name of your small business isn’t even CHEERS) and that you’re going to get orders from Maldives the moment you start promoting your small business online!
No, no, no! It doesn’t have to be that way, let me frank with you. I mean, if you have the International exposure, it’s great, it’s fab and let’s open the wine bottle but if it doesn’t, you’re a small business, who cares, right? But did you know that you can narrow down the market the way you can narrow down the exposure for your advertising campaign. If you’re running the business strictly in New York, then market your small business for New York handbags. If you’re selling cupcakes in Miami, go for Miami home-made cupcakes internet order.
You get the picture.
So, you see, it’s not true that when you have a small business you don’t need search engine marketing. In fact, if and when you’re ready for a bigger market, at the very least the foundation is there. Light the rocket and off the ship goes, you know what I mean?.
By: Marsha Maung
Small Business Marketing - Interview with Helmut Flasch CEO of …
In this episode I interview Helmut Flasch the CEO of Flasch Marketing Experts. Helmut is also an author and marketing consultant who has advised companies in 12 countries.
Twitter Tweets about small business as of June 1, 2009
billives: RT @NewTechBooks: A Small Business’s Guide to the #Cloud http://bit.ly/f909G 2009-06-01 02:04:32 · Reply · View vrungta: Just found.
Small Business Marketing Strategies
Do you have your own business even a small business? Do you understand the importance taking advantage of the world wide web by developing more than one small.
Easy Small Business Marketing Formula: Marketing the Business
I have used the launching and marketing of The Business Network as an example. You can use the same formula to market and promote other projects.
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